Current:Home > StocksDelta expands SkyMiles options after outrage over rewards cuts -Dynamic Profit Academy
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-28 10:13:05
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (11168)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Tech companies sign accord to combat AI-generated election trickery
- Snoop Dogg's Brother Bing Worthington Dead at 44
- Missed watching 'The Doomsday Prophet: Truth and Lies' on TV? Here's where to stream it.
- Residents in Alaska capital clean up swamped homes after an ice dam burst and unleashed a flood
- Crews take steps to secure graffiti-scarred Los Angeles towers left unfinished by developer
- What is a discharge petition? How House lawmakers could force a vote on the Senate-passed foreign aid bill
- Tech companies sign accord to combat AI-generated election trickery
- Man charged with murder in death of beloved Detroit-area neurosurgeon
- Caitlin Clark does it! Iowa guard passes Kelsey Plum as NCAA women's basketball top scorer
Ranking
- RFK Jr. closer to getting on New Jersey ballot after judge rules he didn’t violate ‘sore loser’ law
- Pregnant woman found dead in Indiana basement 32 years ago is identified through dad's DNA: I couldn't believe it
- Love Is Blind Season 6: What Jess Wishes She Had Told Chelsea Amid Jimmy Love Triangle
- Putin claims he favors more predictable Biden over Trump
- The Daily Money: Disney+ wants your dollars
- Fed up over bullying, Nevada women take secret video of monster boss. He was later indicted for murder.
- Bella Hadid Gives Rare Look Into Romance with Cowboy Adam Banuelos
- Ohio woman who disappeared with 5-year-old foster son sent officers to his body — in a sewer drain
Recommendation
'Meet me at the gate': Watch as widow scatters husband's ashes, BASE jumps into canyon
MLB's hottest commodity, White Sox ace Dylan Cease opens up about trade rumors
Watch Caitlin Clark’s historic 3-point logo shot that broke the women's NCAA scoring record
Iowa's Caitlin Clark breaks NCAA women's basketball scoring record
The Daily Money: Disney+ wants your dollars
Auto workers threaten to strike again at Ford’s huge Kentucky truck plant in local contract dispute
Biden to visit East Palestine, Ohio, today, just over one year after train derailment
Pregnant Giannina Gibelli and Bachelor Nation's Blake Horstmann Reveal Sex of Baby